Ancillary Drafts - Poster

POSTER

Idea 1

My first idea is a black and white, landscape poster, split using the 'rule of thirds'. The top 1/3 would contain an extreme close up showing a sinister smile (from the villain). The middle section would comprise of an image of the church (used as a location for the final part of my short film), and the bottom third would contain the film logo, in the same style as the 'calling card' used throughout the film.

This idea is quite simple to create, however I worry that the combination of the two images may mean that there is too much going on in the image.

Idea 2


My second idea is a black and white, portrait poster consisting of a simple extreme close up of the main characters eyes (as at the end of my film), which would fill most of the page, with the RIP logo at the bottom (again in the 'calling card' style.)
In my opinion, this idea's simplicity is it's strong point, as the single image not only increases tension and enigma among audience members, as the foreboding, vengeful eyes are 'staring at them', also acting as a form of direct address towards the viewer. However, I do worry that  the lack of content would make this poster less effective in attracting audience members, as it gives away very little information about the film itself. I also worry that the one picture would not be enough to fill the page, as it would become stretched and distorted through the scaling process.   

                                      







Idea 3

My final idea for a film poster follows the idea that a poster should outline some of the films key points. It  is a landscape poster in which the background will be a colour image of the church floor (see below), the page will be filled by an image of the main character's dead wife, with the RIP logo (in the 'calling card' style) at the bottom.

This sort of technique is quite risky as although outlining some of the key points of the film in a poster can often heavily influence whether a person will actually go and watch the film or not, If I did choose to use this technique, I would have to ensure that the poster didn't reveal too much information, as this would mean that the viewer had no need to watch the film as they already knew what the film was about.  

Although the  simplicity of this idea makes it easy to create, if my poster becomes too simple, then it will not achieve maximum impact upon the desired target audience for my short film.